Mari Luz Congosto + Mario García de Castro + Carlos Alberto Scolari


A new communication for a new culture: culture before the end of the mass media.

Mario García de Castro, Carlos Alberto Scolari and Mari Luz Congosto will discuss the new information ecosystem and the possible end of traditional media. ICTs have transformed not only the most cultural structures of our society, but also our own individual behaviours. These profound changes in the forms of expression and reception through interactive digital communication have radically modified society, which lives in what has been called hypermediation of new media. It is essential to define the limits and characteristics of a new media ecosystem determined by the new hegemonic political discourses in the audiovisual and its transmedia narratives. This is the purpose of this conversation.

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