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The primordial fire has been replaced by Artificial Intelligence

A conversation that is a dense and friendly provocation around a reality that is too often absent in the sector’s debates: is there any space left for cultural institutions and policies after the arrival of Artificial Intelligence? From this perspective, and bearing in mind the three qualities that distinguish humans from the rest of living beings (act, think logically and feel emotions), we must bear in mind that artificial intelligence can already do the first two, leaving only the third as the main refuge of identity. Culture as a consumer product is already being governed by the combination of systems and applications that access the ‘big data’ universe, and its production, distribution and consumption will be increasingly directed by them, calling into question the strategies themselves and the role of states, institutions and cultural organisations in this field. From this perspective, the possibility arises that someone will have to defend diversity, cultural rights and innovative creation. A challenge that can be made from the ambition of the great and from the proximity of the everyday. 

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